Raghav Gupta
Founder & Director

Raghav Gupta

I started as a marketer, helping creators reach millions of people they’d never actually talk to.

Scale without connection. Reach without depth. Social media had become more about scrolls than socializing. I spoke about it at TEDx.

At Stanford University, I studied how the human mind works, and how human-machine interaction can feel intuitive using the same techniques artists use. That became the lens for everything after.

Founded and sold Oatmeal AI. Then built Zeek, because creators deserve more than reach, and their audiences deserve more than a feed.

What we believe

Rules we actually ship against.

Journal rows are yours.

Shareable, memory-only, or deleted, per entry. No platform decides what’s public for you.

Tone and boundaries, not generic AI.

Zi matches your rhythm and what you won’t say. If it sounds like a template, we’ve failed.

Meet the audience. Don’t farm them.

We’re building relationship infrastructure, not engagement loops. Booked calls and remembered context beat empty DAU charts.

Hiring

Want to build with us?

We're a tiny team. We hire slowly and obsess about craft.

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